Finding yourself a new rugged digital camera? Well, how about the newly announced Pentax Optio W90. This compact camera is waterproof (up to 20 feet), shockproof (from 4 feet), coldproof (up to 14F) and dustproof. Available in either black or black/green color option, the Pentax Optio W90 sports a 12.1-megapixel CCD sensor, a 5x optical zoom lens and a 2.7-inch widescreen LCD display. Not to mention, it also comes with a number of advanced features including Digital Image Stabilization, Digital Microscope mode, built-in LED ring light for close-up shots and 720p HD video recording at 30fps. The Pentax Optio W90 will begin shipping in April for $329.